Your website. Meet your flyer campaign.

Set it up with your campaign in mind.

A pixel installation is the starting point. Event configuration, consent, and campaign attribution context determine what you can measure.

1. 1

   Prepare your pixel

   Get the pixel configuration for your organization from the app. Confirm your plan includes the pixel, and decide which website events matter to your campaign.

   Pixel id

   Public. Starts with px_.

   Secret key

   Not needed for the snippet. Keep it on your server.

2. 2

   Install it on your site

   Add the script block to the head of the pages you want to measure. Copy the exact block from the app, which fills in your script URL and pixel id. The placeholders here show the shape.

   <script>
     !function(w,d,s,u){
       if(w.turf)return;
       var t=function(){t.queue.push(arguments)};
       t.queue=[];t.loaded=false;w.turf=t;
       var js=d.createElement(s);js.async=true;js.src=u;
       var f=d.getElementsByTagName(s)[0];f.parentNode.insertBefore(js,f);
     }(window,document,"script","YOUR_PIXEL_SCRIPT_URL");
   
     turf('init', 'YOUR_PIXEL_ID');
   </script>

3. 3

   Report your conversion

   Configure lead, booking or purchase events around the actions your site actually performs. Call track at the moment your site confirms the action. The amount shown is illustrative.

   Events

   ScanLanding, PageView, Lead, Booking, Purchase, Call

   Currency

   Defaults to CAD when left out

   turf('track', 'Booking', {
     value: 149.00,
     currency: 'CAD'
   });

4. 4

   Check the whole journey

   Test a campaign QR link through to your destination and a supported event. Verify attribution before relying on the campaign report.

   • Scan a campaign code. The landing address should contain turf_scan and qr.
   • Look for a first-party cookie named _turf_scan on your domain.
   • Trigger your event. The request to the track endpoint should return 200.
   • Read the response. attributed_to should say scan.
   • Find the event on the campaign in the app before you rely on the report.

A little more detail

How website attribution works